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Ride the No

Why we fear 'No' and how persistence can turn it into a 'Yes.'

Saturday, August 23, 2025

Fear Persistence

Metaphorical Narrative

Picture a rodeo.
You climb onto the back of a wild bull named No. It kicks, bucks, and tries to throw you off with every ounce of muscle. Most people bail the moment they feel that jolt — afraid of the bruises, embarrassed at the crowd’s eyes, sure they’ll be tossed flat.

But the rider who stays on? They don’t flinch. They grip tighter, legs locked, eyes steady. And eventually, the beast slows. The fight fades. What once looked like a rejection becomes a ride. And sometimes, that ride carries you right into Yes.

Core Insight

We fear “No” because our brain wires it to mean exclusion — a leftover survival script where rejection equals danger. But in reality, most “No”s aren’t about us. They’re about timing, habit, or comfort zones.

The trick is learning to separate your identity from their response. “No” isn’t a verdict on your worth — it’s just a signal that more persistence, clarity, or reframing is needed. Some “No”s should be honored. But many are just first reactions, not final judgments.

Saturday Experiment

  1. Ask for something bold this weekend — a favor, a discount, an opportunity. Expect “No.”
  2. When it comes, don’t flinch. Instead, hold steady. Ask a follow-up: “What would make it a Yes?” or “Can we revisit this another way?”
  3. Notice how staying calm in the saddle changes the energy of the moment.

Sunday Reflection

  • How does “No” usually land in their body — like a wall, a slap, or a closed door?
  • In third person: “She noticed the word ‘No’ didn’t actually break her. It just triggered an old alarm. Once she stayed with it, she saw options.”
  • What’s one past “No” that, in hindsight, wasn’t permanent — just a stage on the way to “Yes”?